Graham Norton has officially taken on the role of ambassador for the Edinburgh Festival Fringe.
He now joins Brian Cox, Suzy Eddie Izzard, and honorary president Phoebe Waller-Bridge in promoting the festival.
Norton first performed at the Fringe in 1991. At that time, he staged his stand-up show Mother Teresa of Calcutta’s Grand Farewell Tour at the Pleasance Attic, a 60-seat venue that had just opened.
Soon after, he transitioned into mainstream television, including his role as Father Noel in Father Ted. Nevertheless, he continued returning to the festival and earned a Perrier Award shortlist in 1997.
Reflecting on his ambassador role, Norton said, “It’s hard to believe my connection to the Edinburgh Festival Fringe spans nearly 35 years. Back then, performing at the Fringe helped you develop your craft and meet industry professionals.”
He added, “Through my chat show, I meet many people across the entertainment world. Moreover, you’d be hard-pressed to find someone who hasn’t performed at or attended the Fringe. Therefore, I’m delighted to become an ambassador, and I eagerly anticipate visiting the festival next August.”
Tony Lankester, chief executive of the Edinburgh Festival Fringe Society, praised Norton. “Our ambassadors highlight the crucial role the Fringe plays for performers who began their careers on its stages,” he said.
He continued, “Graham embodies the joy and generosity of the Fringe spirit. Consequently, he passionately supports the arts and fully understands how the festival shaped his career. As an ambassador, he will inspire the next generation of artists. Moreover, we are excited to work with him on this mission.”
In addition, Norton will mentor young performers and showcase emerging talent. Furthermore, he plans to promote new opportunities while drawing larger audiences to the festival.
By combining his experience as a performer and television personality, Norton strengthens the festival’s reach. Likewise, he seeks to encourage artists to take creative risks while building sustainable careers.
Ultimately, this appointment marks a full-circle moment for Norton, who began his journey in the Pleasance Attic nearly 35 years ago. Today, he actively champions the Edinburgh Festival Fringe and continues to shape the arts with energy and enthusiasm.
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