Luke Debono, the charismatic star of Married at First Sight UK, is making waves once again, this time with a daring new campaign for a unique fragrance. Known for his memorable moments on the show and his striking physique, Luke has now partnered with Domino’s for the launch of their limited-edition perfume, Eau de Passion.
This unconventional scent draws inspiration from Domino’s iconic Pepperoni Passion pizza, blending tantalizing notes of spice, pepper, and a warm, woody base. Designed to appeal to pizza lovers and romantics alike, the eau de toilette is being launched just in time for Valentine’s Day.
To celebrate the release, Luke features in a series of sultry campaign images, showcasing his sculpted body as he spritzes himself with the bespoke pizza-shaped bottle. The campaign is a playful nod to the star’s journey to find love following his split from fellow MAFS alum Amy Kenyon.
Luke, a former bodybuilder and fan favorite from the show, has brought his trademark charm and confidence to this lighthearted and daring project, which is bound to capture attention ahead of Valentine’s celebrations.
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