A Conservative MP is issuing a stark warning. Politicians are ignoring many voters today. They avoid using the popular platform TikTok. This creates a significant TikTok political gap. Luke Evans is the sixth-most followed UK politician there. He says colleagues are missing crucial engagement. Security fears and platform ignorance are the main reasons.
Therefore, Evans argues politicians must meet the electorate online. “You’ve got to be where the electorate are,” he stated firmly. TikTok is among the biggest apps globally. He believes it is right to communicate there. Otherwise, other voices will fill the void. Hearing a partial message beats hearing nothing at all.
Moreover, Ofcom data supports his concern. TikTok is Britain’s fastest-growing news source. Eleven percent of UK adults get news from it. Usage is far higher among young people. Thirty percent of children aged 12-15 use it for news. Twelve percent call it their main news source.
Yet, very few Tory MPs have a presence. A recent analysis revealed a startling fact. Only ten percent of Conservative MPs use TikTok. In contrast, nearly twenty-five percent of Labour MPs do. The previous government even banned it on official devices.
However, populist figures dominate the platform completely. Nigel Farage has 1.3 million followers there. Jeremy Corbyn has 223,000 followers. Zarah Sultana has nearly 480,000 followers. In addition. Evans has a smaller but significant 52,000 followers. This makes him the most followed Tory MP there.
Furthermore, he built his niche by explaining Parliament simply. He answers non-partisan questions about how it works. Also, he says traditional communication often fails here. Moreover, he urges other MPs to talk about their day jobs. His most popular video has two million views. It features him reading a poem about the Queen.
However, Evans also acknowledges the platform’s dangers. He warns about its impact on young men specifically. Therefore, they feel ignored by mainstream politicians. So they find solace in extreme influencers. Andrew Tate was very good at exploiting this.
Despite these real concerns, Evans insists on engagement. Politicians must understand what people are thinking. Social media trends are the new form of a letter. The TikTok political gap must be closed. Avoiding the platform means ignoring a huge audience. The TikTok political gap could decide future elections.
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