The student food budget has become a growing concern as new research shows many struggle to balance eating costs. To highlight the issue, television personalities Olivia Attwood and Joe Baggs served hearty fry-ups to students at a London café during the launch of a pop-up initiative.
Nationwide created the café, called NationFried, to mark the return of Freshers’ Week and to promote its FlexStudent account. The account includes £100 cash, £120 in Just Eat vouchers, and an interest-free overdraft of up to £1,000. The event aimed to support students navigating financial independence for the first time.
The bank’s research revealed that almost half of students struggle to manage their spending on food. Despite these challenges, students continue to spend an average of £150 each month on takeaway meals. Nearly one in five spend more than £200 on delivery apps like Uber Eats.
Olivia Attwood said starting university brings excitement but also financial pressure. She recalled many nights relying on pasta while adjusting to independence. She explained that it was rewarding to offer advice alongside a meal to those preparing for the academic year.
Joe Baggs echoed her views, admitting that he once struggled to avoid overspending when he first left home. He explained that offering students practical budgeting advice, alongside food, felt meaningful during such a key stage of life.
Nationwide’s survey also uncovered common mistakes students make while learning to cook and shop. Many buy food that goes unused and perishes, while others eat out more often than they can afford. More than half of students admitted to knowing only five basic meals they can prepare at home.
Fred Powell, Nationwide’s Head of Product, said food is more than nutrition for students. It also shapes social life and independence. However, he added that learning how to budget remains difficult, especially during a time of rising living costs.
The student food budget continues to play a central role in financial planning for young people. With Freshers’ Week underway, the event underscored the importance of teaching financial literacy alongside offering practical support. Moving forward, initiatives like NationFried are likely to expand as demand for guidance grows.
The emphasis on the student food budget highlights a broader challenge. As inflation and living costs persist, students will need more than quick fixes. Future programs may combine financial education with resources that encourage affordable cooking and healthier lifestyles.
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