The employee ownership trust move by The Entertainer marks a new era for the UK’s toy retail giant. Rather than selling to investors, the Grant family is handing full control to the business’s 1,900 employees.
By the end of September, ownership will be placed into an employee trust. As a result, staff will gain a stake in the company’s future success. In addition, they will receive tax-free bonuses based on profits.
The change includes all parts of the business—such as the Early Learning Centre and Addo toy brands. Moreover, a new employee advisory board will help shape company decisions moving forward.
Founded in 1981 by Gary and Catherine Grant, The Entertainer began with just one store in Amersham. Over time, it grew into 160 UK shops and over 1,000 store concessions. It now also operates online and internationally.
Until recently, Gary Grant chaired the company. However, he will step down when the transition completes. His sons, who both work in the company, will also exit. Leadership will continue under Andrew Murphy, formerly of John Lewis.
Murphy’s experience with employee-owned firms is expected to guide The Entertainer into its next chapter. Consequently, the company is set to benefit from fresh leadership and shared accountability.
Gary Grant said the decision took time, yet felt right. “After 44 years, we want to reward the people who made it all possible,” he shared.
He also praised the team for their dedication. “We’ve always focused on children, service, and creating memories. That won’t change,” he added.
This employee ownership trust move joins other UK businesses that have transitioned to staff ownership. For example, Richer Sounds and Riverford Organics have made similar choices.
Experts say employee ownership can improve morale, loyalty, and local investment. According to the Employee Ownership Association, it also strengthens regional economies.
Furthermore, James de le Vingne, its CEO, called the move “a bold commitment to shared success.”
He added, “Other retailers are likely to follow. The high street’s future lies in employee ownership.”
For readers wanting to learn more, see our guide on how employee ownership trusts work. You can also explore our article on UK retail trends.
In conclusion, this employee ownership trust move ensures The Entertainer stays rooted in its original values—while giving employees a real voice in its future.
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