K-pop Grammy celebrations began as “Golden,” from Netflix’s KPop Demon Hunters, made history at the 68th Annual Grammys.
The song, performed by the fictional girl group HUNTR/X, won Best Song Written for Visual Media during the pre-telecast ceremony.
Released as the lead single for the animated film, “Golden” quickly became a breakout success over the summer.
Moreover, it previously earned recognition at the Golden Globes and Critics’ Choice Awards, marking a remarkable awards season.
KPop Demon Hunters follows HUNTR/X, a popular K-pop girl group who secretly battle a rival boy band, the Saja Boys.
Ejae, Audrey Nuna, and Rei Ami provided the singing voices for the animated group’s members, adding authenticity to the film.
Songwriters Jeong Hoon Seo, Mark Sonnenblick, Ejae, Yu Han Lee, Park Hong Jun, and Hee Dong Nam collected the award.
Ejae emphasized the importance of cultural representation, saying the Grammy recognized the impact of singing in Korean lyrics.
“This award celebrates culture and visibility,” Ejae explained. “Growing up, people didn’t know where Korea was.”
Previously, BTS became the first K-pop group to receive a Grammy nomination, but they did not secure a win.
This K-pop Grammy victory represents a milestone for the genre, highlighting increasing recognition of Korean music worldwide.
Blackpink’s Rosé and global group Katseye also earned nominations in major categories this year, signaling continued K-pop prominence.
Earlier, HUNTR/X made Billboard history as the first all-female trio associated with K-pop to top the Hot 100 chart.
The single “Golden” also reached number one on the UK Official Singles Chart, becoming only the second K-pop song to do so.
Ejae, Audrey Nuna, and Rei Ami performed live on The Tonight Show, Macy’s Thanksgiving Day Parade, and iHeartRadio’s Jingle Ball.
Netflix reported KPop Demon Hunters became its most-watched animated film since release, topping global movie charts in 41 countries.
Industry reports indicate a KPop Demon Hunters sequel may be planned for 2029, continuing the story of HUNTR/X.
The K-pop Grammy win shows the growing influence of Korean music on global entertainment and the power of animated storytelling.
Fans eagerly celebrate this historic moment while anticipating future releases and continued recognition for the genre.
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