McDonald’s UK profits surged in 2024, yet the company reduced its charity donations and cut nearly 2,000 jobs.
Newly filed financial records show that pre-tax profits jumped to £120 million, up from £66 million the year before. As a result, the company paid an £83 million dividend to its parent firm. No dividend was issued in the prior year.
Despite rising earnings, donations to major UK charities declined. Support for Children in Need dropped from £952,000 to £529,000, while contributions to Ronald McDonald House Charities UK decreased slightly to £744,000.
Meanwhile, the company reduced its direct workforce from 26,384 to 24,375, with all cuts in restaurant and operations roles.
Total UK sales dipped slightly to £1.82 billion, yet McDonald’s UK profits still rose. A board statement credited tighter control of administrative expenses for the boost in profitability. However, costs related to food, packaging, and utilities continued to climb.
The chain operates over 1,400 restaurants across the UK and Ireland, with many run by franchisees. Franchise operators employ more than 140,000 staff. The company did not say whether any laid-off employees moved to franchise operations.
Footfall at high street outlets also remains a challenge, according to the company.
In addition to profit growth, McDonald’s faces renewed scrutiny over workplace policies. The fast food giant continues to use zero-hours contracts, although it now offers staff a choice between fixed or flexible hours. Learn more in our Zero-Hour Contracts Guide.
Following multiple harassment allegations, McDonald’s hired a head of safeguarding and set up an investigations unit. Over the past year, 75 complaints were filed, leading to 47 disciplinary actions and 29 dismissals.
The company insists it handles every case with urgency. Still, concerns over ethics and staff treatment remain. Visit our Business Ethics section for related updates. For more on business regulation and company filings, visit UK Companies House.
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