Meghan Markle, the Duchess of Sussex, has provided a rare insight into her personal passions as she prepares to launch a rebrand of her lifestyle brand. The 43-year-old has revealed that her brand, previously known as American Riviera Orchard, will now be called As Ever, reflecting her deep connection to food, gardening, and hosting.
In a newly released video, Meghan shared her excitement for this “new chapter,” describing how As Ever embodies the things she cherishes most. She expressed that the brand is an extension of her “love language,” saying, “This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish – food, gardening, entertaining, thoughtful living, and finding joy in the everyday.”
The rebrand is expected to introduce a range of lifestyle products that align with Meghan’s personal interests and values, marking a fresh direction for her entrepreneurial ventures.
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