Manchester creativity drives the new direction of the BRIT Awards. As the ceremony moves away from London for the first time, its fresh identity places Manchester at the centre of the music celebration. Additionally, organisers want the move to highlight both regional pride and the global reach of British talent.
Furthermore, the event aims to showcase the strength of the local creative community. Fans expect a vibrant show that embraces change and celebrates originality. Because of this shift, excitement continues to build across the UK.
The BRITs team chose designer Matthew Williamson to create the 2026 trophy. Since he grew up in Manchester, he wanted the piece to reflect the city’s passion and resilience. Therefore, he designed the award using amber resin that looks like worker bee honey. The bee remains a famous symbol of teamwork and unity in Manchester. Moreover, Williamson placed the trophy on a globe to represent worldwide influence.
He expressed joy over the commission. The BRIT Awards inspired him since childhood, and now he contributes to its future. He also explained that he aimed for a meaningful and stylish object rather than his usual bold prints. As a result, his design feels elegant, modern, and deeply personal.
Williamson continues to enjoy an extremely successful career across fashion and interiors. Throughout the years, he collaborated with major luxury brands and created distinctive products for homes and hotels. His widely recognised design philosophy celebrates colour and optimism.
Leaders at the BRITs praised his concept. They believe the trophy presents Manchester creativity with pride and ambition. Consequently, it reflects the energy of British music and the diversity within the industry.
The 2026 edition takes place at Manchester’s Co-op Live Arena. In addition, award-winning production teams are preparing innovative staging and visuals. Mastercard and ITV also extend their long-standing partnerships to help support the show. Importantly, the BRIT Trust will continue funding music education and therapy programs.
Ultimately, the BRITs enter a bold new era. Manchester creativity shapes its identity and strengthens its connection to fans. With this striking trophy, the celebration of music looks both forward-thinking and full of heart.
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