Perrie Edwards is set to champion natural beauty after securing a major six-figure deal with cosmetics giant L’Oreal. The Little Mix star, known for her bold makeup looks, will now promote skincare brand CeraVe, emphasizing embraces natural beauty with affordable and dermatologist-approved routines.
The 31-year-old singer signed a £300,000 contract with CeraVe, a brand celebrated for its sensitive skin solutions. A source revealed, “Perrie wants to show that great skincare doesn’t have to be expensive and that it embraces natural beauty.”
Edwards has openly discussed her struggles with sensitive skin in the past. “I used to overload my face with products,” she admitted in a 2018 interview. “Sleeping in makeup after parties always led to breakouts.” She has learned to embrace this natural beauty.
While diving into skincare, Perrie continues to tease her solo music career. She recently shared a cryptic clip on Instagram, hinting at new releases. Fans went wild, with one commenting, “The drought is over!” Her last single, Rollercoaster, dropped in February, exploring love’s highs and lows. Now, with fresh music and a beauty deal, her career embraces natural beauty and remains unblemished.
Perrie’s partnership highlights her shift toward natural beauty. “She’ll still showcase her edgy side in ads,” the insider added. The star, mom to three-year-old Axel, prioritizes simple yet effective skincare. Unlike heavy makeup looks from her Little Mix days, she now advocates for clean, healthy skin. “You don’t need fancy creams,” she believes, as she embraces natural beauty.
Between skincare campaigns and music releases, Perrie Edwards shows no signs of slowing down. Her journey from pop stardom to beauty ambassador proves her versatility—and her flawless career trajectory truly embraces natural beauty.
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