Content creator and former Love Island finalist Molly-Mae Hague has reportedly signed a seven-figure Molly-Mae Hague Beauty Works deal extension with haircare brand Beauty Works. This agreement arrives just days before the second half of her Prime Video docuseries Molly-Mae: Behind It All premieres on May 9.
According to industry insiders, Hague first joined Beauty Works in 2019. This happened shortly after her rise to fame on Love Island, marking the beginning of her Molly-Mae Hague Beauty Works deal. Since then, she has launched multiple product lines, most notably her signature hair extensions. She has also built a large following on social media through branded content and tutorials.
First, Molly-Mae has referred to the deal as a sentimental partnership. “Beauty Works was one of my earliest collaborators, and part of the Molly-Mae Hague Beauty Works deal,” she previously told fans. She added, “That makes this new contract even more meaningful to me.”
Next, insiders revealed that the new agreement will see Hague release several exclusive products throughout 2025. A source said, “Molly’s signed a huge new contract with Beauty Works and will be launching items all year. It remains a sentimental partnership for her because she truly values her relationship with the brand’s owners.”
Moreover, Molly-Mae took to Instagram last week to unveil two new shades in her blonde range: “Glacier Blonde” and “Swiss Blonde.” She posted: “The secret behind the blonde… finally I can say that ‘Glacier Blonde’ & ‘Swiss Blonde’ by me are now LIVE!” She tagged Beauty Works and added, “I can’t believe I now have THREE hair shades of my own.” Fans responded enthusiastically. They were eager to shop the “Molly-Mae Blonde Collection” online.
Meanwhile, the timing of the deal extension coincides with the release of Molly-Mae: Behind It All. The first three episodes debuted in January, chronicling Hague’s professional ventures and personal challenges. The final three episodes arrive on May 9 and promise to delve deeper than previous headlines. There will be additional behind-the-scenes footage and candid reflections.
Looking ahead, Beauty Works plans to leverage Hague’s creative input on product development and marketing. This will further the impact of the Molly-Mae Hague Beauty Works deal. The company’s co-founders, Penny and Martin, praised Hague as a “trusted friend and collaborator.” They added, “We value her vision and can’t wait to share her new launches with our customers.”
In summary, Molly-Mae Hague continues to expand her business empire. Through this latest seven-figure “sentimental partnership,” she strengthens her bond with Beauty Works. In addition, she cements her status as a leading influencer in beauty and fashion.
Stay tuned to London Pulse News for more entertainment developments.
